SnugAgain: Trust-Based Resale Marketplace
SnugAgain: Giving Every Little Thing a Second Hug
A circular resale platform designed for parents to buy, sell, and rehome kids’ essentials — blending trust, empathy, and mindful consumption in one seamless experience.
TL;DR — PROJECT SNAPSHOT
The 30-Second Summary
! The Problem
Parents are overwhelmed by quickly outgrown baby clothes, creating clutter, environmental waste, and guilt over disposal.
✓ The Solution
SnugAgain: A trust-first resale marketplace that simplifies decluttering and makes sustainable buying feel like a community effort.
& My Role
- UX Research & Strategy
- UI & Brand Design
- Prototyping
★ Key Outcome
Delivered a comprehensive Brand Identity System and a high-fidelity Mobile App Prototype focused on trust.
Context
The Idea Behind SnugAgain
Kids outgrow their essentials faster than parents expect — leaving behind piles of barely used items. Meanwhile, new parents seek quality products without overspending or harming the planet.
SnugAgain was created to bridge that gap — a sustainable resale platform where parents can buy, sell, and rehome preloved kids’ essentials with trust, ease, and purpose. It promotes conscious consumption while building a community that believes every little thing deserves a second hug.
Problem Statement
The Struggle to Rehome What Kids Outgrow
For most parents, parting with their child’s belongings isn’t just about decluttering — it’s both emotional and overwhelming. Closets pile up with outgrown clothes, toys, and gear, yet finding a safe, trusted space to rehome them feels confusing and time-consuming.
Most resale platforms are too generic or impersonal, lacking the warmth and simplicity parents need. What should be a small, mindful act of reuse often turns into a frustrating process filled with hesitation, guilt, and uncertainty.
The Solution
SnugAgain: A Parent-First Circular Platform
I designed SnugAgain to make sustainable parenting effortless — creating a trusted, human-centered space for buying, selling, and rehoming kids’ essentials. This thoughtfully crafted solution brings together:
- Smart Resale Flow: Simple uploads, verified sellers, and transparent condition tagging.
- Personalized Shopping: Curated categories, filters, and secure checkout.
- Community Corner: Shared stories, parenting tips, and eco-friendly discussions.
- Sustainability Tracker: Visual insights into CO₂ saved, items reused, and milestones achieved.
- Gamified Trust System: Earn badges and eco-scores for meaningful contributions.
The Story
How It All Started
The idea for SnugAgain came from something I saw at home. My nephew’s parents were constantly running out of space — drawers filled with clothes he’d outgrown, toys gathering dust, and gear too good to throw away.
When we tried decluttering, I realized how limited and impersonal the resale options were — complex processes, little trust, and no emotional connection.
That experience became the seed for SnugAgain — a human-centered resale platform that makes parting with preloved items simple, trustworthy, and meaningful.
Overview
Before We Proceed
The Team
Solo Project — handled end-to-end design independently
My Role
UX Researcher, UI/UX Designer, Visual Designer, Brand Strategist
Duration
4 Weeks (Concept to Prototype)
Tools
Figma, Miro, Canva, Illustrator
PROJECT GOAL
Building a Platform Where Circularity Feels Simple for Every Parent
To create a simple, trustworthy, and parent-friendly platform where families can buy, sell, and circulate kids’ clothes sustainably — reducing clutter, saving money, and extending the lifecycle of quality items.
RESEARCH & ANALYSIS
User Research: Summary
Participant Demographics
- • Age range: 25–40
- • Gender: Mostly female, a few male participants
- • Location: Urban and semi-urban areas across India
- • Occupation: Mix of working professionals and homemakers
- • Children's age: 0–8 years
User research through informal interviews revealed that parents don’t just care about affordability—sustainability, convenience, brand preference, and trust matter just as much.
These insights reshaped our assumptions and guided the creation of user personas and a more community-focused experience.
USER RESEARCH: PAIN POINTS
Trust & Product Quality
Parents worry about condition and authenticity, so the platform must build trust through clear profiles, honest reviews, and detailed photos.
Sustainability Concerns
Eco-conscious buyers expect eco-tags, green packaging options, and education around circular fashion.
Guidance for First-Time Parents
New parents feel overwhelmed, so curated bundles, size guides, and simple buying tips are essential.
Demand for Branded Items
Brand-focused shoppers want easy access to their favourite labels, so accurate tagging, brand filters, and alerts are key.
COMPETITIVE ANALYSIS
What I Observed
I explored leading resale and marketplace platforms like Facebook Marketplace, OLX, PreHugged, ReTag, SecondHugs, and ThredUp. This helped me understand what parents value most — and where current platforms fall short.
Marketplace
- • Facebook Marketplace & OLX: Broad reach, but no child-focused safety or quality control.
- • PreHugged & SecondHugs: Kid-oriented, yet limited features and inconsistent listing quality.
- • ReTag: Strong branding, but not tailored for parents or fast decluttering needs.
- • ThredUp: High trust, but not India-friendly and slow for sellers.
USER RESEARCH: PERSONAS
Kavita Goel
Problem statement:
Kavita is a busy, community-driven parent who needs a simple, trusted platform to resell kids’ clothes because she want to declutter, earn some money, and connect with other like-minded parents.
FRUSTRATION
- No seller profiles or review systems
- Feels disconnected from buyers/sellers
- Lacks transparency in who she’s purchasing from
GOALS
- Support other parents and foster trust
- Find reliable, family-tested products
- Be part of a community that shares parenting tips and resources.
"I trust another mom's recommendation more than any ad — we've all been there, and we get each other."
USER RESEARCH: PERSONAS
Ankit Mehra
"I love dressing my boys in brands I trust — but I refuse to pay full price when they’ll outgrow them in months!"
Problem statement:
Ankit is a new, practical, value-driven parent who needs affordable, branded kids’ clothes so he can stay within budget without compromising on quality or style.
FRUSTRATION
- No alerts when preferred brands drop
- Incomplete or unclear brand/size listings
- Popular items sell out before he even sees them
GOALS
- Grab branded items at budget-friendly prices
- Set alerts for favorite brands and baby sizes
- Keep his newborn well-dressed without overspending
USER RESEARCH: USER JOURNEY MAP
Goal: to resell kids’ pre-hugged/ second-hand clothes
Persona: Kavita
| ACTION | Login to Account | Quick Item Upload (Bulk Load) | Smart price suggestion | Select pickup/ Shipping | Item listed | Instant payout / post-sale payout |
|---|---|---|---|---|---|---|
| TASK LIST | Tasks
| Tasks
| Tasks
| Tasks
| Tasks
| Tasks
|
| FEELING ADJECTIVE | Confident | Efficient / Relieved | Assured / Trusting | Empowered / Flexible | Accomplished / Satisfied | Motivated / Grateful |
| IMPROVEMENT OPPORTUNITIES | Add social logins, biometric login. | AI photo tagging, voice input, mobile-friendly upload. | Real-time price check, savings badge. | Auto-Real-time price check, savings badge. | Instant feedback, buyer preview. | Real-time tracking, quick payout for loyal sellers. |
USER RESEARCH: USER JOURNEY MAP
Goal: to buy kids’ pre-hugged/ second-hand clothes
Persona: Ankit
| ACTION | Login to Account | Search by size/brand/ price | See price difference from new | Check detailed condition photos | Choose local pickup or shipping | Checkout | Rate seller |
|---|---|---|---|---|---|---|---|
| TASK LIST | Tasks
| Tasks
| Tasks
| Tasks
| Tasks
| Tasks
| Tasks
|
| FEELING ADJECTIVE | Confident | Curious | Excited | Cautious | Empowered/ Flexible | Satisfied | Reflective/ Grateful |
| IMPROVEMENT OPPORTUNITIES | Add social logins, biometric login. | Enables smart filters, AI-based recommendations | Show savings % and market trends visually | Add zoom-in, 360° view, and AI photo quality checks. | Auto-suggest best delivery option with cost/time. | Enable quick checkout, saved payment methods. | Add reward points for feedback, prompt review nudges |
BRAINSTORMING & IDEATION
My Approach
I began by asking a few simple questions:
- What slows parents down?
- What breaks trust?
- What feels missing?
Their answers led me to four core pillars — trust, simplicity, community, and sustainability — which shaped the entire design direction.
Possible Solutions
- Verified profiles & reviews to build trust
- Smart, guided listings to reduce effort
- Alerts for brands/sizes to save time
- Community spaces for parent-to-parent connection
- Sustainability cues like eco-tags & impact tracking
SKETCHES & WIREFRAMES
Some of the Iterations...
Iterations for Home Page & Seller's Dashboard
FINAL WIREFRAMES
Structuring the Solution
Final Designs
HOME SCREEN
A calm, clutter-free entry point designed for busy parents — helping them browse categories, spot deals, and discover preloved essentials within seconds.
SPLASH SCREEN
BUYER'S FLOW
BROWSE LISTINGS
PRODUCT PAGE
Transparent seller’s reviews and ratings help parents trust who they’re buying from — with the option to message sellers for quick clarity.
CONDITION GRADING TAGS
Standardized condition tags make every listing transparent, honest, and easy to evaluate at a glance
CHECKOUT & CONFIRMATION
COMMUNITY SCREEN
Topic-based discussions for quick, relevant help
Sustainability corner for eco-friendly inspiration
SELLER’S DASHBOARD
Clear snapshot of earnings & active listings, keeping sellers organized.
Progress badges to keep sellers motivated.
ADD LISTINGS
Publish listings in just a few hassle-free steps.
Design System & Style Guide
COLOR PALETTE
TYPOGRAPHY
BUTTONS
ICONOGRAPHY
SPACING
COMPONENT - (TESTIMONIALS)
COMPONENT - (SHOP BY CATEGORY)
COMPONENT - (NAVBAR)
Conclusion
SnugAgain started as a small idea inspired by real moments at home—overflowing baby clothes, limited space, and the constant guilt of letting good items go to waste.
Over time, it grew into a complete, parent-first resale experience designed around trust, simplicity, and sustainability.
This project helped me explore the full end-to-end design process: from research and problem framing, to prototyping, testing, and building a warm, intuitive visual identity.
SnugAgain now reflects everything I set out to solve—decluttering made easy, conscious shopping made accessible, and community made meaningful.
KEY LEARNINGS
Design Grows
with Clarity
The more I understood parents' real frustrations, the sharper the product became.
Simplicity
Wins
Removing unnecessary steps improved the listing and buying flow significantly.
Emotions
Matter
Designing for parents required empathy, warmth, and a gentle tone throughout the experience.
Sustainability
is a Motivator
not a feature. Making it visible (impact stats, badges, condition tags) encourages long-term use.
FUTURE PLANS
What Could Have Been Done Better?
-
AI-assisted Listing: Auto-suggest tags, price ranges, and condition labels from images.
-
Tracking Real Impact: A deeper sustainability dashboard showing CO₂ saved, items reused, and personal milestones.
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More Trust Tools: Advanced verification, safety ratings, and local meet-up options.
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Localized Experiences: Tailoring the platform for Tier 2/3 cities and new parents with different needs.
-
Stronger Community Features: Parent groups, story sharing, and sustainability challenges.
Yeahh! You made it till the end <3
Design Feedback & Suggestions
SnugAgain will continue evolving as I grow as a designer — Your feedback helps me refine and strengthen the experience.