Kashmir Thread: Premium Brand Identity
Kashmir Thread
Crafting a cohesive Visual Language across Brand Identity, Web Assets, and Social Media Campaigns.
Project Snapshot
Founding Designer
Sole ownership of Visual Identity & Content
New Brand Launch
Creating an accessible sub-brand for a heritage exporter
- • Logo & Identity System
- • Packaging (Apparel/Saffron)
- • Ad Creatives & Social
India → Global
Designed for scalability from domestic to US markets
From Concept to Launch
The Background
The parent company was an established heritage exporter, known for ultra-premium craftsmanship but limited to a niche elite.
The Opportunity
They identified a massive gap in the domestic market for accessible quality.
The Solution
Kashmir Thread was born to fill this gap—targeting the Indian consumer first, then scaling to the US & Global markets.
The Mandate
"Build a fresh, approachable identity from scratch that stands apart from the parent company's traditional look while still signaling premium quality."
The Identity:
A Scalable System
The Philosophy
The visual identity is built on the metaphor of the "Golden Thread"—a continuous line connecting the artisan's loom to the modern wardrobe.
We opted for a responsive logo family that retains heritage elegance but adapts seamlessly to modern digital formats.
The Usage Logic
Flexibility: HighPrimary Horizontal
For website headers, official documents, and packaging bands.
Vertical Stack
For clothing price tags, narrow labels, and vertical banners.
Social Token
A compact stamp for Instagram avatars, favicons, and social profiles.
Texture, Tone
& Typography
A palette inspired by the region's spices and soil, paired with typography that bridges the gap between heritage and high fashion.
Kashmir Thread
"Authentic craftsmanship meets modern accessibility."
We use a clean geometric sans-serif for UI elements, product descriptions, and body copy to ensure optimal readability on digital screens.
Primary Brand
#AF403E
Highlights
#F5D59B
Backgrounds
#FCF9EF
Visual Narrative
The Kashmir Thread Experience
Artisanal textiles brought directly from source to you.
Packaging Suite
Hang tags, pouches, and more.
Brand Carrier
Minimalist design featuring the primary logo variation
Saffron Jar Packaging
Label design for premium A++ Mogra Saffron.
Corporate Stationery
Social, Strategy
& Storytelling
Translating the tactile luxury of Kashmiri craftsmanship into a cohesive digital narrative across social platforms and web advertising.
Campaigns & Catalog
Curated Movement
Engaging short-form storytelling designed to stop the scroll.
The Final Thread
Kashmir Thread was more than a visual design; it was an exercise in cultural translation. The challenge was not just to sell products, but to digitalize the tactile experience of Pashmina wool without losing its heritage value.
By balancing heavy textures with a clean, editorial UI, we increased session duration and successfully positioned the brand as a bridge between the artisan's loom and the modern wardrobe.
Key Takeaways
- ✦ Balancing heavy assets (video/texture) with page performance.
- ✦ Designing for "Slow Fashion" requires a slower, more deliberate scroll experience.
- ✦ Accessibility in high-contrast editorial layouts.
Project Context
Yeahh! You made it till the end <3
Design Feedback & Suggestions
Your feedback helps me refine and strengthen the experience.